Successful Event Marketing with These 7 Killer Tips
If you advertise it, they will come…or will they? Event marketing can be a daunting task. It is like entering a guerrilla era where you have to align with your target audience’s consumption habits. Unless you put some effort behind your event marketing strategy, you may not be able to connect directly with clients and communicate your message.
Let’s look at seven ways you’ll achieve greater success when it comes to marketing your events.
- Market on Facebook
Have you tried using Facebook to spread the word about your upcoming event? Event marketers have been using Facebook to promote events for over a decade. Facebook ads are very useful for event marketing and can keep your audience informed without you doing much leg work. More importantly, it’s free to set up a Facebook page, and anyone can set up a Facebook event.
Start by customizing your cover photo and profile photo to promote your event. Use pictures of things that people can relate with, such as cabinet saws, a well-organized table or a portrait of happy people, depending on the nature of your event. You can share event updates and engage followers. Also, remember to post your event regularly.
- Use Paid Ads
Using search engines is a common practice for event marketers. That’s because the typical organic SEO marketing can take a few months to yield results. Paid search marketing now accounts for about 65% of “clicks.”
The main categories include:
- Pay per click
- Pay per install
- Pay per view
- Pay per download
Paid advertising represents the purchase of ads that appear on the search engine results page. You will pick critical phrases that you want your ads to show up for. Big data allows you to define and reach your audience with ease.
You do not have to spend vast amounts of money on paid ads for event marketing. Your event marketing campaign’s cost per click can range from 50 cents to hundreds of dollars per click.
- Employ Retargeting
Retargeting is a smart way to connect with people who may have shown interest in your event. Think of it as a second chance to promote your event with online ads or campaigns. Past visitors will see your event ads while they are browsing the internet.
What makes retargeting so appealing is that it allows your brand to “follow” these users around the internet. Retargeting not only reminds people of their desire to attend your event but can also increase your brand awareness. Retargeting is not for everyone, but it is effective at event marketing.
- Omnichannel Marketing
Omnichannel marketing refers to the use of online and offline marketing strategies. It is a concept that presents event marketers with a variety of approaches to reach consumers. These strategies must be formulated, keeping in mind that all activities on the customer journey should lead to ticket purchases.
Creating an omnichannel event marketing strategy ensures that marketing efforts work fluidly in tandem with one another.
Marketing campaigns can sometimes inform each other. Test the experience by marketing your event via all available channels.
- Email Marketing
Does email marketing work? Email marketing is still the leading channel for getting the best ROI for your event marketing campaign. Have you ever sent an email to potential customers only to get no response?
You might be asking yourself: “are my emails getting lost somewhere in my customer’s inbox?” The reality is that there is no one-size-fits-all email marketing strategy. If you want to nurture leads and turn them into event attendees, you need to start capturing and gathering your email list today.
Before starting an email marketing campaign, you must know some email marketing tips, list building tips, and copywriting tips. One of the best copywriting tips is to provide day to day tips that can help your potential clients. For example, you can talk about different planer choices.
Use customizable email templates, create gated content, and use a real person’s name in the sender field. Additionally, keep your emails concise and include one call-to-action button per email.
- Use Influencer Marketing
Influencer marketing is the talk of the town. Over the last few years, influencer marketing has become one of the most effective marketing strategies in the world today. Influencer marketing is a hybrid of old and new marketing tools.
Influencer marketing is a type of marketing in which marketers collaborate with individuals who have large and engaged followings online. Influence can come from a wide range of places. Celebrities, athletes, and leaders are the main influencers.
With influencer marketing, event marketers can tap into an existing community of engaged followers on social media. Influencers are also teaming up with event marketers on discount codes.
- Using Billboards
One effective form of traditional advertising that you can use to advertise your event is billboard advertising. Billboard advertising is part of the large format outdoor arena. They are strategically placed along major highways and intersections. The principal benefits of using billboards to market your event are cost-saving and more significant market coverage.
With the technological breakthroughs and reducing costs of display technology, billboard advertising can be a useful promotional tool for your next event. A huge benefit of billboard advertising is that it offers a lot of space and freedom to be creative.
Getting Started Marketing an event is very intimidating at times. While you may have done much leading up to the event, these tips can help you get started.