About Us

Synergy Global Entertainment, Inc. (SGE) has made its mark in producing and marketing large scale live music festivals, tours, and events while integrating brand advertising and multi-touch point marketing needs. SGE prides itself in being a part of creating the emotional experience and enjoyment from attending a live event.

From idea inception to execution,SGE team members oversee specialized disciplines including:

  • Talent Procurement
  • Contract Negotiations
  • Financial Strategy
  • Intellectual Property Development
  • Creative Development
  • Event Planning & Management
  • Sponsorship Sales
  • Sound, Lighting and Stage Production Design
  • Hospitality Programs
  • VIP Programs & Services
  • Sponsorship Activation
  • Transportation and Logistics
  • Artist Coordination
  • Advertising
  • Interactive Marketing
  • Branding
  • Publicity
  • Media Planning and Buying
  • Radio Promotion
  • Website Development
  • Social and Digital Media Strategy
  • Mobile Content
  • Video Creative Concept and Production
  • Event Merchandising

With its production of multi-city, multi-stage touring music festivals and destination events, SGE works across genres of music with acts ranging from the heavy metal band Slipknot to the country music chart topper Dierks Bentley to the Electronic Dance Music DJ and producer Kaskade. SGE’s success is attributed to years of experience working with artists and musicians, attention to detail, a high level of organization and deep music industry relationships.

SGE values long term partnerships with brands, corporations, artists and other entertainment entities to co-produce events or assist with the development and execution of their mutual objectives. SGE has partnered with Van’s Warped Tour founder Kevin Lyman and his company 4Fini, Creative Artists Agency (CAA), William Morris Endeavor, Live Nation, Sanctuary 5B Artist Management and others to produce some of the hardest rocking and loudest bumping music festivals in the past 10 years.

In 2005, the Rockstar Taste Of Chaos tour was founded with Kevin Lyman and CAA. The tour became the only worldwide lifestyle music festival, and in 2008 played more than 70 concerts in 20 countries with more than 350,000 attendees. In 2008 this trio teamed up once again to launch the Mayhem Festival, which enters its fifth summer of operation in 2012.

SGE has worked with companies from various industries ranging from consumer electronics to beverage to distilled spirits to retail. While this list is not all-encompassing, some of these brands include: Jägermeister, Rockstar Energy Drink, Zippo, Best Buy, Skullcandy and Samsung.

In addition to its history of working with corporate sponsors, SGE works closely with agents, managers, promoters, music venues, record companies, media and more with expertise to deliver on all aspects of events. SGE offers consulting services to assist with any aspect of event planning or to execute brand activations with a proven history for success.

“For a company that does such large scale productions, SGE maintains a small business feel when it comes to client relations. Their friendly and detail oriented staff cater to Ernie Ball’s unique needs and always make me feel comfortable while doing business.”

Brian Ball, Vice President, Ernie Ball Inc.

“Our band has performed over a thousand shows and done dozens of tours. No one takes care of us on the road as well as SGE. Touring can be exhausting, even for the most experienced musician. SGE paves the way and makes the road as smooth as possible.”

David Draiman, Disturbed, Lead Singer

“I cannot overstate the value of SGE and the tools of innovation they possess. They always create the best all around experience for festivals, so I continue to create new tour events with them.”

Perry LaVoisne, SVP, Live Nation

“Rockstar Energy Drink has worked with SGE for many years on multiple projects and they have always exceeded our expectations as well as our executional requirements.”

Jason May, Executive Vice President Marketing, Rockstar, Inc.

“The Synergy Global Entertainment team is the most respectable and proactive I’ve ever worked with. They are always accessible, not only maintaining Jagermeister’s account but continually offering fresh new creative ideas. It’s a pleasure working with such a reliable company and we look forward to many good years together .”

Rick Zeiler, Director of Strategic Marketing, Sidney Frank Importing Company/Jagermeister USA

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